- Amina Baba Manu

What is strategic planning?

A process where an organization’s develops a document that guides them organization, for a specified period of time, towards achieving the organization’s mission. The Strategic plan:

  • Defines the vision, mission, values and goals.
  • Gives information on the issues to be addressed.
  • Agrees on strategy.
  • Define how the results will be monitored.
  • Ask a series of questions.
  • Test assumptions.
  • Gather current data.
  • Anticipate future environment.
  • Make decisions/choices re: What is most important for success?

Who has the responsibility of writing the strategic plan?

Typically the board ensures that a strategic plan is developed for the organization. They might not be part of the drafting. A drafting team is put together in the organization. Usually led by the CEO or a very senior staff. All staff should be involved in developing the strategic plan.

How long does it take to develop a strategic plan?

About 3 months or a little more. There is no need to rush through process. It should be carefully planned and executed.

How many years should a strategic plan cover?

Three to five years.

As a nascent organization, do we need to develop a strategic plan?

Yes

How does and organization achieve its strategic goals?

This requires:

  • Vision for the future.
  • Strategy to get there.
  • Organizational capacity to implement.

Why is strategic planning important?

Strategic planning gives you the opportunity to:

  • Reconnect with vision and mission of the organization.
  • Increase ownership of organization.
  • Meet changing needs.
  • Define success together.
  • Ensure that you are all going in the same direction.
  • Gives the NGO a good idea of its strength and weaknesses, and how to build on opportunities.
  • Creates responsibility and accountability for both short-term and long term objectives.
  • Helps the NGO to focus on what is important, and to avoid distractions.
  • Helps to organization to fund raise.

What are the important components of a strategic plan?

  1. Environmental analysis.
  2. Situational or contextual analysis.
  3. Who you are as an organization (Vision, Mission, Values).
  4. Strategic Priorities.
  5. Objectives in support of each Strategic Priority.
  6. SWOT analysis.
  7. Theory of change.
  8. Funding.
  9. Monitoring and evaluation plan.

What are some of the action steps in a typical planning process?

  1. Gather relevant information: SWOT analysis/data gathering/community input.
  2. Review and/or update mission and vision.
  3. Determine best strategies to reach your mission (strategic priorities, objectives).
  4. Develop budget/resource plan & evaluation measures.
  5. Implement the plan.
  6. Evaluate your work and incorporate what you learned into the next plan. 

How does planning usually take place?

  • Board committee formed to steer process.
  • Consultant can help facilitate.
  • Can take 3 months or more.
  • Usually includes a board retreat to make key decisions.
  • Annual cycle of planning, budgeting, implementing, evaluating.

How can we make our plan a living document?

  • Identify a steward or steward committee for the plan.
  • Develop benchmarks or milestones to track your progress.
  • Monitor your goals regularly.
  • Organize board committees around strategic goals.
  • Organize your meetings around strategic goals.
  • Tie CEO expectations to strategic plan.
  • Revisit the plan annually.
  • Align all projects to the strategic goals.

Why is everybody making such a big deal out of evaluation?

Evaluation helps you:

  • Know if you are effective.
  • Make improvements to your programs.
  • Make good decisions about allocating resources.
  • Hold each other accountable.
  • Market your programs.
  • Attract funders who want to invest in proven strategies.

What kinds of evaluation questions should we be asking ourselves?

  • What’s working?
  • What’s not working?
  • What did we learn?
  • What changed as a result of our efforts?
  • What different approaches should we consider?

Source:

Adapted from SPiN: Strategic Planning in Nonprofits (2016) Strategic Planning Frequently Asked Questions (FAQ)